Fans are furious over NBA 2K's impossible to nba 2k22 mt coins skip-through advertising. The NBA 2K series is being accused of being unprofessional for the loading screen ads which appear during the game's main mode. Over the weekend, Stevivor posted that an ad for Oculus rode before the usual "episode" of NBA 2KTV that precedes the game's loading in any of NBA 2K21's numerous modes. The option to change lineups as the game loads will not be displayed until after the advertisement is over, so players have no choice but to view it through to the close.

The morning of Monday, Polygon tried to find the ads that aren't skippable, by playing the game on the Xbox One. We could not find them on games that were loaded with MyCareer, MyTeam, or any of several Play Now matchups. This could be an issue for a short time that only affects certain regions or versions of the game or 2K Sports may have already removed the ads from the Play Now matches during the chaos of the weekend. We've inquired with an 2K representative to clarify the issue.

Stevivor stated that the ads were also running on NBA 2K21's PC as well as PlayStation 4 versions. In the year before Halloween, NBA 2K20 started featuring unskippable commercials. They were announced in NBA 2K19 in the summer months following the launch. Both caused backlash that quickly disappeared.

It's not uncommon for players to experience in-game advertisements, and it's more than just fake billboards or actual sponsors. Madden NFL 10 started with it on the PlayStation 3 and Xbox 360 and included pre-game advertisements to promote Snickers more than a decade before.

In September, EA Sports inserted unskippable ads in UFC 4 (and even 2018's UFC 3), which launched in August on PlayStation 4, Xbox One and Windows PC. EA Sports eventually issued an apology to its players and halted any ads. Even though the publisher acknowledged advertisements in game were not new to UFC however, he stated that it was crucial for cheap Nba 2k22 Mt players to be aware of the inclusion.