In today's business world, one thing that has made its way to heaven is undoubtedly digital marketing. All businesses that do well today depend on effective digital marketing strategies. There has been a huge expansion of social media in recent years and with its ever-expanding reach, it has become almost impossible to take digital marketing lightly. There has been a massive increase in the number of Internet and social media users. Internet marketing / digital marketing are important in reaching a newer audience and enhancing the growth of your business. To reach the maximum number of people, it is even more important to extract the maximum benefits from digital marketing.

While we're on this topic, let's move further on how digital marketing tools can help improve business growth. We have created a blog for you that lists all the marketing tools that are considered the best digital marketing tools. Every day, newer and more effective tools are being developed to get the most out of internet marketing. So, here is the list of the top 10 marketing tools that are trending and considered the best by digital marketers and marketers.

Mail Chimp
It goes without saying that Mail Chimp is one of the most popular names when it comes to email marketing tools. Mail Chimp offers subscription and free usage plans. This tool offers a wide range of functions, such as information about the audience, personalization of mass mail, creation of contact segments, etc. to get the maximum benefit.

HubSpot
HubSpot is your one-stop solution for all your marketing needs. It incorporates three different softwares in one and you can take advantage of multiple benefits that cover the marketing, sales and service center.

Google Analytics
This falls into the must-have category. Google Analytics offers a great deal of information and that's probably for the best. An added benefit, this tool is free.

Cognitive SEO
Without search engine optimization, there would be no concept of ranking. Provides the ability to flag and correct all SEO problems. With various built-in tools, it also helps highlight key areas of attention.
Buffer
Buffer is an excellent tool that helps in the management of all social media platforms. It allows the user to schedule and publish content for each social media page that is being used.

Ahrefs
Ahrefs allows the user to determine what competitors are doing better. In other words, it helps spy. Besides that, it also helps in SEO analysis, curating keyword backlinks, audit reports, content research, web monitoring, etc.

Feedly
Relevance in content is extremely essential for inbound marketing strategies. Helps user to keep track of all trending content on all platforms. Feedly is free to use.

Get an answer
This email marketing tool helps to select and send personalized emails to specific addresses. It also provides information on when is the ideal time to send the emails, ensuring maximum benefits.

HotJar
It is becoming an excellent website analytics tool that reveals information about visitor interaction. It offers numerous functions related to visitor interaction and feedback tools that are extremely useful for users.

HootSuite
This tool allows the user to manage each interaction on social networks from a single panel. It helps to integrate multiple social media platforms and can integrate posts, precise targeting, team coordination, etc.

These are just some of the best digital marketing tools that are used the most by digital marketing agencies in Chennai. There are still several marketing tools that are not in the list above, but that does not make them less effective.