Non-pharmaceutical products such as vitamins and herbal dietary supplements are consumed for their health benefits. Vitamin supplements are used to treat vitamin deficiency, and a variety of herbal dietary supplements are consumed for their purported benefits. Because many herbs are also consumed as part of meals, herbal supplements are distinguished by their distinct non-food use. Vitamins and herbal dietary supplements are typically used with a physician's prescription, but due to the low-risk level of many vitamins and herbal dietary supplements, they can be consumed at the consumer's leisure. In the coming years, the high demand for direct consumption of herbal dietary supplements in these disciplines is expected to remain a key driver for global vitamins and herbal dietary supplements. The popular perception of modern medicines as inherently more dangerous than natural remedies has also played an important role in driving the global vitamins and herbal dietary supplements.
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