Starting a small business is an exciting time. But consider that the startup funds don’t all have to come from you, the business owner, or through a regular bank loan. There are ways to take some of the strain off your finances, either through investors who only earn money when the company makes a profit, or loans with lower interest rates.

Whether you’re crowdfunding or leaning toward the private investment market, choosing the right startup investors can make or break your company. In this article, you’ll learn everything you need to know about how to find investors for a startup, including:

Corporations often need to raise external funding, or capital, in order to expand their businesses into new markets or locations, to invest in research & development, or to fend off the competition.

And, while companies do aim to use the profits from ongoing business operations to fund such projects, it is often more favorable to seek external lenders or investors.

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