Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let's see how your custom box should look, in order to make a hit.

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What colors should I use?

Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:

For food industry is recommended to use red, because it is found in many fresh products.

Brown can be used for furniture and wooden objects because it represents the natural color of the wood.

Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.

Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.

White it is associated with cleaning products because when you see white usually means cleanliness.

You can combine as many colors as you want and you obviously don't have to respect these rules but as I said, these matches the products description so these should be your first options. But color isn't everything, style counts too so we are heading to

How should my box look and what style should I choose?

Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.

A box loaded with too many information will scare the customers and will create a less attractive design.

Using multiple colors for my box

For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.

You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.

You can use as many colors as you want but I don't think you want your box to look like a rainbow. Keep it simple and you will succeed.

What type of box should I use?

There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.

Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.

So, you're in the final stages of your new product design. You've come up with a name for your product, and have started manufacturing. You are adding the finishing touches and working out tweaks. You're just about ready to bring your new item to market; while in the middle of your excitement and anticipation, you are interrupted by a thought. You don't have anything to put your product in!

So you ponder about ideas for storage for your new masterpiece. There are a couple of different avenues you could take depending on the size, shape, and amount of item that you have. Other key parts that will play a key part in what type of package you'll need will be the location you're selling your item at (for example large department stores vs. locally owned) as well as whether you're selling in a store or online.

Let's say for example you're selling handmade owl earrings. We can refer to the aforementioned criterion to define our box. These earrings are likely to be small enough to fit inside a small cardboard 2 ½" x 1 ½" jewelry box. While they have a unique shape, we won't have to worry too much about it because they are small items. Because they're handcrafted we can go ahead and assume that there will not be a large amount manufactured. The small supply would indicate that these will likely be sold at local jewelry stores. These stores will likely have your jewelry in some larger glass display case with the earrings face up for consumer viewing. So from this equation, we know we will need a small cardboard box, with a small cotton insert for padding. Items similar to this one are unlikely to have a full-scale brand and logo design for fitting so that a plain white box will do the job just fine.

However, let's say that you work for the company Nike and you have just manufactured the newest model of SB sneakers. These sneakers are going to website be mass manufactured, and sold across the United States. Packaging for these shoes will be much more detailed than the owl earrings. They are likely to be sold in chain department stores rather than small local businesses. This means that they will be put alongside other competing brands inside the same store-your shoes will have to stick out. Bright, vibrant colors will do good for this. Including on your box as well should be your logo-the Nike swoosh-and possibly a label as well depending on how the company would like to market them. Finally, bold lettering is going to make your product easily visible to any passerby.

Custom Box Printing

There are many different tools at your disposal for putting your ideas into print. Some sources for designing your own custom boxes include but are not limited to:

• Soopak

• Packlane

• The Custom Boxes

• TheBoxCoOp

• Pakible

Each have their own pros and cons, check them out yourself to find out more!