Google includes millions of details and one of its key goals is to provide people with the best available results. Significant numbers of queries are made per second in the most commonly used search engine in the world. Users often ask questions about access to knowledge and sometimes for the purchasing of a commodity. This suggests that you can evaluate what your target customer is searching for, i.e. user intent or search intent.

What's the User Intent?

User search intent is the primary aim of user searches in Google or other search engines. In other words, we can describe this as "why users do their queries". Analyzing and identifying the purpose behind the searches, i.e. the intention of the user, is a concern which not only applies to search engines but also website owners. That the owners of the website should concentrate on this intention when producing content or pages. In this way, a higher ranking of the related website or content will be obtained.

User Intent Types

User intent can be divided into four distinct groups.

- For Information Purposes

- Purpose of Purchase

- For Navigation Purposes

- Commercial Reasons

The search queries made by users to gain information about any topic are referred to as informational or informative purposes. Adding recipe word or how to ask questions, for example, fall into this category. Users are looking for a good or service for the purpose of buying. For instance, a user who has chosen to buy a product or service would search in the form of a black sneaker. In this case, the query made by the consumer is meant to be for buying.

Users who search with a purpose to navigation have decided on the platform or the target they would reach. It just searches explicitly by the name of the domain without adding a shortcut to the search bar. For commercial purposes, the consumer wishes to purchase a product or service, but unlike the buying, the user has not yet reached a final decision.For example, if a person who wishes to buy a cell phone wishes to buy an iPhone and searches it in the form of the best mobile phone models, the search intent can be named as commercial intent.

How to interpret the intent of the user?

The most crucial part you need to do to consider the intent of the user, or the intention of the search is to analyzing Google in-depth. If you can accurately analyze SERPs on your own or with the aid of receiving an SEO service, not just algorithm changes, you can quickly explain the purpose behind user searches.

When looking at every user query, it can be easily shown that the user makes a query for information purposes if there are phrases such as what, how, or why. If there are terms such as cheap, buy, and discount, the customer has made a buying intention. While terms such as best or review were present in the query, the search was performed for commercial intent. Finally, if users have made a query explicitly using the name of the site, the brand name, or the service name, you can notice that the query has been made for browsing or navigation.

Content Optimization for User Search Intent

You must first identify the keywords for user-friendly content optimization. After categorizing keywords, you can first review your current content that is relevant for such keywords. Prepare a list of the best to the worst depending on the success of your existing information. Optimize the low-performance content to the user intent. At this point, the bounce rate is going to be a reasonable reference for you. If the bounce rate is high, it means that visitors may not be able to find the details they want on your pages.

For users searching for informational purposes, you can ensure that your site is insightful. You can provide users with the information they are searching for your target keyword. You can have action buttons, such as the payment button on your website, for users making buying searches. It is also especially important to link in-site pages, regardless of the intent. You may support users by connecting them to related pages or categories. In this way, you can increase the time that visitors spend on the page.

By having a professional SEO service, you can boost the effectiveness of your pages with content optimization that is suitable for the relevant user search intent. Around the same time, it will be possible to enhance the user experience on the website through these adjustments on keywords and content because it will ease the user's experience on your page. In a short time, you can boost the efficiency of both your low-performance pages and your platform in general.

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