There is no doubt that the Internet has changed the way corporate customers communicate. Today, most companies have digital media, including websites featuring videos, YouTube, training videos, Facebook, and "traditional media," including direct mail, print ads, brochures, radio, television, and other media. I am using it in combination. .. If you're new to digital media, especially video material, you may be thinking about ways to effectively budget your video production. "Production 101" is designed to help guide the process. So read on!

Video production can be complicated from time to time, so the best way to tackle this topic is to give an illustration of the work. What seems to work for most people is to compare video production with home remodeling. The reasons are as follows. When asked about the cost of home remodeling, the answer is "it depends." Well, it's the same with video production.

For home remodeling, "depending on the situation" varies depending on the number of square feet you own, the type of material you need (granite, marble, tiles, etc.), for example, painter, tile person, floor, etc. Return to the involvement of subcontractors. Repairers, electricians,-well, the list is growing. As you can see, there is no answer other than "depending on the situation" when it comes to home remodeling prices.

In video production, the "situationally dependent" response is related to the length of the finished video and its intended use (TV commercials, training videos, promotional videos, uploads to YouTube, etc.). Prices also vary depending on different numbers. People are involved-on-camera talent, make-up artists, hairstylists, set builders, multiple cameras, special effects, plus the type of camera and equipment used, whether it exists in the studio or Shooting on the location-this list is getting bigger and bigger. As you can see, there is no answer other than "depending on the situation" when it comes to the price of video production.

In both cases, quality is important. Do you want unsightly craftsmanship when you start over? of course not! Would you like an inexperienced plumber or electrician to work on your home's infrastructure? of course not!

Quality is also paramount in video production. Simply attach the camera to a tripod and press the record button. However, keep in mind that the video is supposed to represent your company. A camera mounted on a tripod is pretty inadequate to represent your brand.

"Quality" has many meanings, but when it comes to video production, it's easy to define. In short, you need a professional and compelling video that people will want to watch, and it's a video that is a positive expression of your business. The important thing is "professional". People today are accustomed to watching TV commercials that cost more than $ 200,000. In reality, if you have to sit on a tripod and show only the video taken from the camera the person is talking about, they are not going to watch your video.

One of the keys to creating professional-quality videos is to understand the basics of the production process. If you've been to commercial shoots, you've probably seen a lot of people working on sets. Directors, producers, make-up artists, lighting directors, camera operators, audio personnel, grips, and so on, there's a reason it's all there. The list will continue to grow.

There are three phases to video production. Pre-Production-Determines the concept and all content. Production-A place to actually gather all the elements and people to shoot a video. In post-production, you edit the video to make it a finished product.

Just as there are three phases in video production, there are three keys to determining the cost of the video. They are time, tools, and talent. Time-Can means the time it takes to make a video, or the time it takes to actually shoot and edit a video. The tool contains elements such as the type of stage you need.

The number and type of cameras to use, whether you need a crane shot or a mobile trolley shot. The type of editing system required for a particular special effect, etc. Talent is relevant to everyone involved in the production. This includes directors, on-camera talents or narrations, actors, set builders, photographers, hairstylists, and makeup artists. This list can be repeated many times.

A good production company has all the assets needed for almost all types of production, so make good use of your money to hire it. Of course, you need to hire the right ones those who know how to use corporate videos, commercial productions, and training videos-in fact, they have in-depth experience regardless of the type of video you plan to produce.

The production company decides who to use as a filming director or cameraman based on the budget. We can also recommend ways to shoot concepts that reduce costs. In fact, they have the knowledge and expertise to do it and do it right. The last thing you want is to find a hobbyist or inexperienced company that is making your video. Remember that this video will be representative of your company. Do you really want beginners to get vocational training for your project!

Another important tool is the storyboard. This is where you actually map the actions that occur on the camera. Determine the camera angle, the appearance of the set, the standing position of the talent, etc. This is one place where you can change the situation to reduce production costs before you start shooting.

Once your scripts and storyboards are approved, you can start planning your pre-production. Decide on talent, location, whether you need to create a set if you need a make-up artist or hairstylist, the number of support people you need, the type of music you use, and whether you use it. Special graphics are needed and beyond. The production company plays an active part here. They were "there and did it." So they will help guide you through this maze.