1. Don't Put All Your Eggs in One Basket

Just about everyone who's involved in social media marketing understands the importance of having a presence on all of the major sites. However, the reason this topic is at the top of the list is because it's far too easy to focus most of your efforts on the site that's working best. So while it makes sense to take full advantage of Facebook if that's the network that's generating the best results, that doesn't mean it should come at the expense of staying active on other sites.

2. Emphasize Cross-Promotion

This ties into the previous topic. As part of your social media management efforts, not only do you want to ensure you're not fully reliant on just Facebook, but you should also actively work to engage users between multiple social networks. Additionally, cross-promotion can include other online efforts like advertising, as well as offline efforts such as TV ads.

3. Fully Optimize Performance Efforts

The majority of businesses that have a presence on Facebook have seen the number of impressions they receive on their posts decline. While that's frustrating and is definitely something that needs to be thought about, it doesn't mean Facebook is worthless as a business marketing tool. The key is to dig into data and see what content has historically driven engagement, clicks and sales. Then using this information, future content efforts can be fully optimized to drive the best results.

4. Make Email a Priority

Over the last year, a significant percentage of businesses and marketers have realized the value of fostering strong email relationships. Since email is a very powerful tool for connecting with prospects and ultimately driving sales, it's important to think of ways that driving email signups can be integrated into social marketing efforts. By getting creative with tactics like contests, businesses can successfully harness the power of social media while still taking ownership of their relationships with customers in the form of collecting email addresses.

People have being shifting the way they market their products and services, all thanks to the emergence of the internet which has aided to a great extent, in creating a solid global communication pattern and also opened several avenues through which businesses and individuals can promote their various products and services.

Some of the communication avenues made available by the invention of the internet is the social networking sites like Facebook, Twitter, LinkedIn, etc and communication tools like Google and others. These tools have helped businesses, both big and small to effectively communicate with existing customers and also reach out to prospective customers. Though most businesses are still using the traditional way of advertising which includes but not limited to Radio, TV, fliers and bill boards, a lot more businesses are enjoying the unlimited opportunities presented by online marketing and adverts.

Marketing one's product or service through these social networking sites has made it possible for businesses to reach their customers one on one, leading to a drastic decrease in the level of barrier between the seller or business owner and the buyers (consumers).

In setting up a business, there are basic steps taken which are aimed towards helping the business thrive among its competitors. One of these basic steps is marketing. The type or level of marketing one engages in is what determines the success or failure of one's business.

One of the best methods of marketing is social media management. Getting an efficient social media manager, a manager who can effectively use the various tools on the social networking sites to promote one's business will go to a great length in creating awareness concerning the products and services being rendered by the business or individual, this in turn will increase the business or individual's customer base.

The effectiveness of social media management in terms of improving one's business is such that cannot be compared to any other medium of marketing. The best of it all is that one stands to achieve a lot business wise without having to spend unnecessarily unlike the traditional methods of advertising one's business or products and services.