According to IMARC Group latest report titled” Popcorn Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”,the global popcorn market reached a value of US$ 11.63 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 17.6 Billion by 2027 exhibiting a CAGR of 6.70% during 2022-2027. Popcorn represents a healthy snack with a low-calorie count and high fiber content that is prepared by exposing corn kernels to heat and adding butter, salt, pepper, chili flakes, etc. It is a rich source of several nutrients, including folate, niacin, riboflavin, thiamin, antioxidants, vitamins, etc. Besides this, popcorn aids in relieving constipation, reducing depression, improving blood circulation and intestinal health, supporting bone function, controlling blood sugar levels, combating tumor cells, lowering cholesterol, etc.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Market Trends:

The escalating demand for instant and ready-to-eat (RTE) convenience food items, on account of the hectic lifestyles of individuals, is primarily driving the popcorn market. In addition to this, the increasing product adoption, particularly among the Millennial population, owing to its ease of cooking and limited preparation time is further catalyzing the market growth. Moreover, the introduction of popcorn in unique flavors, such as brown sugar, butter, chili, paprika, sea-salted caramel, onion, garlic, cheese, etc., by key market players is acting as another significant growth-inducing factor. Apart from this, the expanding number of movie theatres, multiplexes, stadiums, etc., is also augmenting the global market. Furthermore, the elevating investments in research and development (R&D) activities aimed at developing attractive packaging solutions and enhancing the production processes of the product are anticipated to fuel the popcorn market over the forecasted period.

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Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

• Amplify Snack Brands Inc. (The Hershey Company)
• Campbell Soup Company
• Conagra Brands Inc.
• Eagle Family Foods Group LLC (The J.M. Smucker Company)
• Frito-Lay North America Inc. (Pepsico Inc.)
• Great American Popcorn
• Joe's Gourmet Foods Ltd.
• Popz USA LLC
• Preferred Popcorn
• Proper Snacks Ltd.
• Quinn Snacks Inc.
• Weaver Popcorn Bulk LLC

Popcorn Market Segmentation:

Our report has categorized the market based on region, type, distribution channel and end consumer.

Breakup by Type:

• Microwave Popcorn
• Ready-To-Eat (RTE) Popcorn

Breakup by Distribution Channel:

• On-Trade
• Off-Trade
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Channel
• Other Channels

Breakup by End Consumer:

• Households
• Commercial

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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