In the month of Madden 22 coins January, 2022, he released a video titled "I've niews seen it before...You take home EA...I'm forever playing Madden again." ..." A week further on, Belton posted another Madden video. If you'd been watching his channel for a long time, as I was, you'd figured out Belton was never going to give up.

The thing that is funny concerning Madden -- the sole NFL authorized video game franchise more than 34 years old is that despite its massive popularity, all you ever hear is complaints about it.

The most frequent complaint, which is repeated frequently, is that each year's update is an incremental improvement over the last. Since EA Sports has the exclusive license, it's the only company to make the "simulation-style" NFL game. This means that the game's creator is under no pressure to meaningfully improve the game every year. In the year 2020, a massive twitter campaign was launched to urge the league to announce EA as its partner- #NFLDropEA. But despite the social media furore that included coordinated review-bombing on the game's Metacritic site, Madden 21 sales were in the ascendancy. This year's Madden 22 did well, too, and Madden remains the top-selling sports franchise ever.

The critics hail from a vocal minority, but one of the minority groups whose work is to be very vocal. I'm talking about YouTubers, who earn a living by streaming and recording themselves playing games they say they don't like.

The sprawl of different YouTubers' focuses shows just how big the game today. There are YouTubers like Belton who share videos of their own games and there's a variety of YouTubers uploading strategies and tips; and then there are YouTubers who dedicate themselves to buy mut coins madden 22 playing Madden.