Innuy is a Uruguayan business with offices in Montevideo and in the US. It offers hybrid and native application development and custom software development, among many other services. In this article, its key services will be introduced.

Custom software development is the design of software programs or applications for a specific person, business or organization. This program is designed to meet your needs precisely, in contrast to the more traditional and widespread systems available on the market. This is typically created for a specific entity, either by a third party under contract or by an internal group of developers, and is not permitted for resale.

Despite its wide diversity, the software market is often incapable to meet all business demands in terms of management approaches and business processes. In this context, it is normal that many companies decide to have a software with some unique features. Under these conditions, companies turn to IT specialists such as Innuy to adapt its systems to existing business process concerns or create new ones.

Standard software consists of a "packaged" software application, which is available to a large audience with varying but fundamentally similar needs. For example, Microsoft Word is designed as a general solution for different users. However, it does not cater to any specific entity like custom software would.

Custom software development involves the ordering, development and release of a software product custom-made for a specific entity. The software is designed with the infrastructure, brand, and deployment needs of the business in mind, meaning it can only work for that organization.

The benefit to custom software is the simple fact that it provides features that common software doesn't have available. Designing an application taking into account the needs of your organization implies a higher level of productivity, since by focusing on the requirements of a specific area it will allow you to have greater knowledge about what needs to be improved and thus, provide both your collaborators and the company in general a quality software.

The firm also provides both hybrid and native app development services. There are several issues to take into account when considering mobile app development, whether hybrid or native. The first determining factor is the destination platform(s); Android, iOS or both. At first, we might all think that it is normal to develop for both platforms, but on many occasions when we develop at a business level, the target audience will use a specific type of device.

There are several issues to take into account when considering the development of mobile applications, whether hybrid or native. As a fundamental idea, we must think that the main difference between both types of solutions is the number of applications that we must implement.

In hybrid mobile applications, it will only be one, since the core of the program will be developed with languages of a web nature (essentially HTML5 and CSS), while if we want native applications, we will have to develop an application for Android, in Java language or Kotlin, and another for iOS devices, in Swift or Objective-C language.

A hybrid app is an app developed in a framework based on Typescript / Javascript, such as Angular or others. Therefore, it uses HTML, CSS, etc. as a web development. But it also uses an interface, such as Phonegap, which in addition to making it possible to publish the app in stores, provides it with "native" access to all the elements of the mobile: camera, address book, accelerometer, etc., with which increases its benefits considerably.

These apps are cheaper to develop, since they are web developments. Plus, they allow greater design customization comparing to native ones. Being web developments, they are also easier to modify and maintain, and the same development is valid for all platforms (iOS, Android, etc..).

Regarding its disadvantages, the application is somewhat slower in general than a native app, although with modern mobile features, it is not very noticeable. Also, communication with certain mobile hardware is not as fast as in native apps.

Because of the previous reasons, developments like action games and some complex camera apps are not recommended to be done in hybrid contexts. In these cases, native apps would be preferable.