Market Highlights

Intelligent personal assistants are virtual agents capable of answering common queries or frequently asked questions of customers. It can be used in servicing individuals and works on all mobile platforms. Integration of new features as well as artificial intelligence for improving its capabilities has been the main forte of major developers of this software. The global intelligent personal assistant market report by Market Research Future (MRFR) covers trends, niches, market dynamics for the period of 2016 to 2027 (forecast period).

Market Scope

The global intelligent personal assistant market is estimated to thrive over the forecast period owing to evolution of AI and high penetration rate of smartphones. Speech recognition has been known to hear queries even in crowded locations. The need for improved efficiency among devices can drive its market demand exponentially. Execution of various functions across sectors of automotive, banking, retail, and IT as well as deliverance of responses can bode well for the market. Focus on localization and understanding of regional dialects and languages can widen the scope of the industry over the forecast period.

The COVID-19 pandemic has accelerated the work-from-home and remote working protocols of enterprises. Intelligent personal assistants are used by employees for online shopping and food while adhering to movement restrictions imposed by governments. It has been exclusively used in the healthcare industry for promoting interactivity between healthcare workers. Investments in AI are expected to accelerate the growth of the global intelligent personal assistant market.

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Segmentation:

By deployment, it is segmented into tablets, computers, smartphones, and others. The smartphones segment is deemed to elicit huge demand in the global IPA market owing to advances in AI and machine learning. Mitigation of driver distraction through voice commands can drive the demand for smartphones in the coming years.

By technology, it is segmented into deep learning, natural language processing, and voice recognition. The voice recognition segment is likely to capture the largest market demand as customers rely on the technology for resolving queries. Adoption of smart speakers and mobile computing can provide opportunities for the global intelligent personal assistant market. Interactions with smartphones and mobile applications can drive the segment demand over the forecast period.

Regional Analysis

North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW) are major regions covered for outlining the prospects of the global intelligent personal assistant market.

North America is expected to dominate the global market owing to high disposable income levels of customers and high standards of living. Integration of infotainment in vehicles and the use of internet of things (IoT) for providing convenience to customers can drive the market demand in the coming years. This is exemplified by Maserati North America launching their proprietary intelligent assistant, Maserati Intelligent Assistant (MIA), for its latest models – Ghibli, Quattroporte, and Levante. Moroever, remote working and BYOD are new emerging trends driving the need for intelligent personal assistants. Monitoring of health of vehicles as well as patients under the aegis of virtual assistants can be a boon for the global market owing to increasing dependence on technology.

Competitive Scope

Baidu, Apple Inc., Google Inc., Microsoft, Facebook Inc., Nuance, IBM, Artificial Solutions, AOL, and Amazon are prominent players of the global intelligent personal assistant market. New product launches and expansions are major strategies of companies for expanding their reach and investing in innovation. Launch of IPAs for smartphones and tablets for providing customized solutions on multiple platforms can bode well for market leaders.

Industry News

Conversica, Inc., has developed a artificial intelligence based intelligent personal assistant for engaging donors using a personalized approach. Sustaining relationships with existing donors as well as assurance of continuous funding are advantages of employing the virtual assistant in attaining company goals.

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Intelligent Personal Assistant Market Information, by Deployment (Smartphone, Tablets & Computers), by Technology (Voice Recognition, Natural language processing & deep learning) - Forecast 2027

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