Coronavirus significantly affects all industries. The physical retail industry is suffering a ton in the pandemic. For quite a long time, fashion retailers have been attempting different strategies to assemble effective engagement with customers. Yet, the pandemic has placed a pause on this large number of strategies making it riskier and undesirable. While online shopping is the current trend, it has its own disadvantages. The return rate is basically as high as 30% to 40% due to incorrect fitting. Hence, it leaves the consumers dissatisfied which will directly affect the monetary development of the retailer. One answer for this problem in the technology-empowered era would be the use of virtual dressing rooms in retail stores.

What are virtual dressing rooms?

The Virtual Dressing room is the digital version of the evolving room. It helps create a feeling of interacting with an item without establishing actual contact virtual fitting room. During the Coronavirus circumstances when we separate ourselves from everything and everyone, fashion retailers can implement Virtual Dressing Rooms that can ease their customer's shopping experiences. The advancements in technology and the pandemic have transformed the use of actual store areas into virtual dressing rooms. Fashion retail monsters like Macy's and Adidas alongside numerous other smaller retailers have begun implementing the dressing rooms. The virtual dressing rooms are the best method for recapturing the lost fashion businesses during this pandemic.

How does a virtual dressing room work?

Virtual dressing rooms use two significant technologies: Augmented Reality and Man-made reasoning. The process begins with catching a video of the person taking a stab at the virtual item. The recording is typically done utilizing a mobile phone. A smartphone contains a camera to capture the video and will have a screen to show the AR image of the person with the wearable item modeled. The video is analyzed by human pose estimation calculations that help determine the key focuses on the human body. It helps the application to understand the shapes, size, and spatial area of the person. Man-made brainpower helps in determining these key focuses. The use of computer based intelligence driven processes is more accurate when compared to human programmed processes. Once the key focuses are fixed, the application will add the item to the image on the screen permitting the user to see the item virtually in a 3D, photorealistic show.

Benefits

Virtual Take a stab at: These days people are more comfortable shopping online. The significant requirement when looking for dresses online is fitting. With the virtual take a stab at feature, users can attempt their dresses virtually and afterward affirm their purchase. Hence, reducing the likelihood of returns. Increased Precision: The use of computer based intelligence in the video catching and rendering process can estimate and show the user's full body, face, head, hands, feet, or some other specific body part with increased lucidity and exactness.
Reduced returns: Virtual dressing rooms permit users to trial clothes virtually and ensure a perfect fitting. When dresses fit accurately, the rate of returns is a lot lesser as customers get what they need.

Challenges

While virtual dressing rooms are beneficial, there are additionally some challenges associated with them. The monetary expense and the way that it is as yet an emerging technology appear to be the significant challenges. Furthermore, the users are additionally concerned about their information security, with regards to where will their business information like names, addresses, banking details, and biometric data be stored. Hence, the assembling companies ought to zero in on designing the arrangements with protection and security as really important.
The AR rendering ought to be realistic enough to be useful to the customer. On the off chance that the user does not feel satisfied with the image on the screen, the virtual dressing room concept will end up being a failure.

End

While there are multiple advantages and restrictions of virtual dressing rooms in the fashion business, the turbulence of 2020 has led to an increase in ai for fashion. Fashion brands and manufacturers are embracing the digital, exploring new possibilities, and ensuring their items are easily accessible to their customers in both physical and virtual environments. Hence, the day isn't far when virtual fashion will be the trend in the market.