Is it possible to work as a marketing & sales professional in the education industry? Can I join the education industry and utilize my past work experience? Is working in the education industry a good financial decision?

These are a few of many questions that might come into your mind when you think about having a career as a marketing & sales person in the education industry. But the good news is, the answer to all the above-mentioned questions is - YES!

If you’re wondering how? Keep reading!

The two hot-potato terms that colleges and universities used to avoid were Marketing & Sales. But in this competitive and borderless business environment, efficient sales and marketing operations are extremely important. And the education industry can’t afford to be left behind on these terms.

Marketing in the education sector is all about sharing knowledge with the purpose of building trust. It is used for establishing credibility and trust with parents and students. While marketing is about introducing and promoting the products & services, the sales department is responsible to bring in the revenue generated through marketing.

Now, you might be thinking about how to join the education industry as a marketing & sales professional?

You can work with any school, ed-tech organization, educational institution, educational consultancy, and even start your own business. There is a dire need for people in the industry coming from a corporate background, especially, from marketing and sales. Every independent organization, even yours (in case you run) requires lower investment and lesser working capital to see higher returns and greater rewards. And to help achieve this milestone, a marketing & sales expert plays a major role.