It has become a confusing task for brands to choose between content marketing and genuine ads. However, there are famous quotes stated by Seth Godin, "Content marketing is all the remaining marketing." Users prefer and like content written properly. The study said that 45% of consumers found the content sponsored more relevant advertising than others. If we look at SEO values ​​and increase the ranking then it also shows that content marketing is certainly more effective in it compared to genuine ads.

This study shows that focusing on content management includes blogging, organic search, and content amplification results in obtaining the highest return on company investment. The more focus on content, more will be income.

While in the original advertising, the involvement of publishers to create and distribute content can somehow produce a SEO value that is not too effective and not much increase in organic rankings. The reason behind it is that the original advertising is limited to a number of certain paid publishing partnerships that make the range of original advertising limited, because it becomes a sponsorship type of partnership this type is usually not allowed to provide value.

There are different differences that help in choosing better according to our needs. The purpose of content marketing is said to rank and search engine conversion while the original target of the original AD is social involvement. However, there is one similarity that focuses on increasing brand awareness.

The fact is that the future of marketing lies in three important pillars that transparency, honesty and truth. On the basis of promotional marketing, most content is demanded by clients in the form of articles. If high quality content, people don't care if someone pays to send it. Now the problem is how does this management work? All we have to remember is to choose the right audience at the right time with the right device and provide the right content.

However, content marketing must face several challenges. The first is the lack of resources to make 'reliable content' for brands and agents which are one of the most sought-after qualities on the web or cellular now.

Well, it's clear, if there are companies that produce products then that doesn't mean it can also create effective and interesting content for sale. Benefits of sponsored content write that is friendly, interesting and impressive is not an easy task and expect creative mind. The next obstacle in content marketing is repetition.

It solely marketer's responsibility to ensure that ROI from branded content marketing is exhibited with the right reliability and originality. The third and final obstacles in branded content marketing are 'REACH'. When a consumer applies to brand-related content, it usually does not land it to the product manufacturer's website. Traffic volume seems much higher on websites made by online publishing giants compared to brand sites.