In a planned economy or when fulfilling an order, the client sets out design requirements directly. In a market economy, the design, as a rule, is not defined by the client in so many words, property management company fathomed by analyzing the market. It is possible to manipulate the client's expectations by prompting him to desire new things and thus, as it were, creating a new purpose for your business. But in any case, overtly or otherwise, on his own accord or under force, it is the customer that sets down the purpose for both manufacturer and seller.