First impressions matter. That might sound cliché, but think about it for a second. You’re about to open a new app for the first time. It’s either an app you don’t know or an app you haven’t used in a while. The next thing you see is its icon sitting on your home screen. How do you react? Do you even notice? Or do you dismiss it without much thought? In this blog, we will read about what compels us to open certain apps?

#opencertainapp

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