When starting a new digital project, whether desktop or mobile, we usually do not pay much attention to the importance of UX / UI design, as we usually tend to focus more on developing the product/service. In this way, we usually isolate web design from the overall development process, considering it like basic aesthetic tasks only beautifies our website and not much more.


Big mistake! In this post we tell you about the advantages offered by integrating UX/UI strategies in web projects so that you can grow as a business.

The design and usability of web pages are essential so that the client can have a good experience on them. This translates into a good UX design, something that anyone who wants to undertake a digital project should pay attention to. Here we show you the importance of UX design for your online business.

UX design is designed to generate a good experience for the user. In other words, it is the strategy defined by the company to provide answers to what the user is looking for when purchasing or consuming a certain product, as well as helping to differentiate it from the competition. UX design should deal with researching potential users, analyzing digital competition and customers, analyzing the product, design the first phases of the product, planning product development, wireframing and product prototyping and analyzing how users interact with the product.

UX design is very important for any online business since it provides many benefits. For example, it is helpful for building loyalty (see here). An adequate UX design helps to retain users. This means that they will stay longer on the page if it is simple and fast. In other words, if users navigate the web easily and access what they are looking for quickly.

If customers have better usability experiences on the web, they will be more likely to complete their purchases. In other words, the purchase process is improved. If the process is short and simple, much better for the business.

Then, if the usability is good, the user will be able to purchase the product in a simpler way. It is necessary, therefore, that the design is well integrated into the page so that user receive information in a simple way. This represents savings for the business, since incidents, queries and customer abandonment due to feeling lost on the Web are reduced.

All these result on an improved online reputation. If the experience is simple, user satisfaction will increase, which improves business online reputation. When customers have a positive purchasing process and effectively access to products, they will make the brand known by increasing its notoriety. Also, if a user feels that the experience is good, he may increase the number of products he adds to his basket, increasing the value of each of purchase.

Also, it is possible to optimize sale times with good UX design. Thanks to it, it will be possible to clearly define the phases of the development of the product on the web. This way, the time invested in the design will be much less.

Having a good UX design has many advantages that will help you make your online business profitable and efficient. Investing in hiring the right professionals to improve these strategies will be a good option for all those who want to see their website take off.

Any brand that wants to have an important digital presence must generate a positive user experience. UX design is the design strategy or methodology that seeks that the user, when consuming a product, has a positive experience that helps distinguish the product from the competition. For this, specific techniques based on UX design are performed.

Conversely, UI design defines the user interface in an application. This is the design in which the most graphic version of the web is crystallized and where the 'layout', 'look and feel' of the app is detailed. In short, the aesthetics and appearance a webpage or application.

In conclusion, UX design is extremely important for any digital product. If you adequately combine it with UI design, your product will be successful, your sales will increase, your brand will grow and your ROI will increase.