Working on optimization and increasing conversions and traffic is impossible without web analytics. Surely every web analyst has his favorite tool or service he uses most often. But it is much more effective to use several services at once constantly, so you can compare the data and make more accurate conclusions on their basis.


Free services with the widest functionality.
Google Analytics.
There are many different web analytics services, and all people probably use them. It has a lot of indicators: statistics on visits to the site, conversion statistics, advertising rates, behavioral factors, and much more. It is convenient to monitor the analytics of the site online. Free.


This analytics service will help monitor and analyze user behavior and improve conversion rates on the site.

Hotjar.
Hotjar includes feedback and analysis tools. With them, you will see the popular elements on the site and the average time of visiting pages. More features of the service are a built-in heat map, conversion funnels, and visitor records.

The service is free. There are advanced features in paid packages. Paid plans range from $46 to $462 a month.


There are various tools for call tracking.

Will report from which sites and how often customers have called your company. There are statistics on the number of calls from different advertising sites, campaigns, and search queries. This is a basic set of functions to understand how call-tracking works. After all, lead management systems are a very complex and detailed process that will help you plan your advertising budget and determine the cost per call.

Finding the right product now takes a lot of work. That's why you can compare the different features and conditions of this or that software at call-tracking.org.

Multifunctional services.
These services give you global site statistics, which can be handled in four program interfaces. Reports & Analytics will display reports and summary tables. The Ad Hoc Analysis Java interface will display any level of detail in the statistics data in a couple of clicks. Report Builder will load the data into Excel tables. Data Warehouse will offload the data into large CSV-format tables.


If you suggest other tools to help you look at your site's statistics, post about them in the comments!