The growing popularity of lightweight jewellery in India is primarily due to the rise in sone ka bhav. Jewellers are investing in lightweight jewellery to cater to changing consumer preferences, and many are turning to online platforms like the Goldsetu app to sell their products. The Indian government's decision to raise the import duty on precious metals is expected to affect the sone ka bhav in India. Overall, the jewellery industry in India is adapting to changing market conditions and consumer preferences by offering affordable and easy-to-wear jewellery options. Read more about it here.
https://goldsetu.blogspot.com/2023/03/rising-sone-ka-bhav-boosts-li...