Market Overview

Market Research Future (MRFR) affirms that the proximity marketing market 2020 can be worth approximately USD 74.6 Billion by the year 2030. MRFR also expects the market growth rate to be 21.30% between 2020 and 2030 (review period).

Primary Drivers and Key Barriers

With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future. Proximity marketing makes extensive use of cellular technology to connect with mobile-device users that are in the proximity to the business. These offer marketers massive amounts of data and are quite simple to set-up, which increases their uptake in the market.

Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase. These strategies are generally adopted by services like maintenance, application support, consulting, integration and deployment. Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation and logistics, to list a few.

Get a FREE Sample PDF@ https://www.marketresearchfuture.com/sample_request/3909

Top Contenders

The top contenders in the proximity marketing industry are Apple Inc. (U.S.), Microsoft Corporation (U.S.), Bluvision Inc. (U.S.), Zebra Technologies Corporation (U.S), inMarket Media LLC (Italy), Estimote Inc. (U.S.), Qualcomm Inc. (U.S.), ROXIMITY (U.S.), Google Inc. (U.S.), Proxama PLC (U.K.), and more

Market Segmentation

The proximity marketing industry has been broadly studied; with the primary segments highlighted in the report include component, technology and application.

The main components covered in the report include hardware, service and software.

The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others. The BLE beacons-based proximity marketing can register signficant growth in the upcoming period, because of their rising use in multi-channel marketing as well sa product distribution within the retail industry.

Application areas of proximity marketing technology are BFSI, healthcare, hospitality, retail & e-commerce, transportation & logistics, media & entertainment, infrastructural, among others.

Buy Now report with Industry Analysis@ https://www.marketresearchfuture.com/checkout?currency=one_user-USD...

Regional Outlook

The regional study of the proximity marketing market covers Asia Pacific (APAC), Europe, North America, and the Rest of the World (RoW).

North America has taken the lead in the global market, thanks to the presence of a large number of proximity marketing vendors and the high penetration of smartphones. The increasing use of mobile web, mobile internet and the emergence of high-speed networks like 4G also boosts the regional market growth. The extensive deployment of cutting-edge technologies in the advertisement and retail sectors also induced industry expansion in the region.

APAC is the fastest progressing market for proximity marketing, on account of the growing investments by emerging countries in the technology. The rising use of smartphones as well as mobile internet also drives the deployment of proximity marketing among firms to reach a higher number of customers. Surge in technological development within location-based services, increasing use of beacons, and the surging requirement for better customer services also add to the market strength.

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:

Market Research Future (Part of Wantstats Research and Media Private Limited)

99 Hudson Street, 5Th Floor

New York, NY 10013

United States of America

+1 628 258 0071 (US)

+44 2035 002 764 (UK)

Email: [email protected]

Website: https://www.marketresearchfuture.com