In our rapidly evolving digital landscape, the convergence of technology and convenience has extended its reach into an unexpected frontier: our vehicles. The advent of in-vehicle payments represents a significant leap forward in the realm of connected cars, transforming the way we interact with transportation and commerce. This groundbreaking market is paving the way for a seamless and secure transaction experience, merging the worlds of mobility and financial services.

The global in-vehicle payments market is projected to reach $25,918.6 million by 2031 from $4,900.0 million in 2021, growing at a CAGR of 18.15% during the forecast period 2022-2031. The recent surge in the adoption of in-vehicle payment services across developed economies and their growing global awareness is shifting automakers' focus to equip their upcoming models with the in-vehicle payment system.

Passenger Vehicles to Dominate the Global In-Vehicle Payments Market (by Vehicle Type)

Passenger vehicles are currently credited with the highest share of the demand for in-vehicle payments. Some key factors that have enabled the technical acceptance of these vehicles are high demand, higher registration of passenger cars, and less operating difficulty as compared to commercial vehicles. The demand for passenger vehicles is growing due to the rise in demand for heavy and luxury vehicles and an increase in cars driven by diesel engines. Additionally, increased population, urbanization, and disposable income have significantly increased passenger car production.

The Evolution of In-Vehicle Payments

Historically, the primary function of vehicles was transportation. However, the integration of technology within automobiles has led to a paradigm shift. In recent years, automobiles have evolved into sophisticated mobile platforms equipped with advanced infotainment systems, navigation services, and connectivity features. Harnessing this technology, innovators have introduced the concept of in-vehicle payments.

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Understanding the In-Vehicle Payments Market

In-vehicle payments refer to the ability to conduct transactions or make purchases directly from within a vehicle. This can include a wide range of services:

1. Fuel and Charging Payments: Drivers can pay for fuel at gas stations or electric vehicle charging at compatible stations without leaving their vehicles.

2. Toll Payments: Seamless payment of tolls and road fees, streamlining travel experiences.

3. Drive-Thru Services: Enabling payments at drive-thru restaurants, allowing customers to order and pay from their vehicles.

4. Parking Payments: Facilitating payment for parking spots or parking fees via integrated systems.

North America to Hold the Largest Share in the Global In-Vehicle Payments Market (by Region)

North America currently holds the largest share of the global in-vehicle payments market. The North America region comprises the U.S., Canada, and Mexico. The presence of technology providers, minimal miscalculations, product customization, and reduced production timescale are the primary driving factors of the North America in-vehicle payments market. The U.S. government’s policies for in-vehicle payments for research and development activities also hasten the region’s adoption of the in-vehicle payments.

Recent Developments in the Global In-Vehicle Payments Market

• In May 2021, Hyundai made in-car payments available for its all-electric Ioniq 5 crossovers. This launch enabled the company to provide advanced payment capabilities to drivers as well as assist them in paying at the electric vehicle (EV) charging stations and restaurants.
• In January 2022, Ford Motor Company and Stripe, an online payment processor, signed Ford Motor Company as a customer in a five-year deal designed to strengthen the automotive giant’s e-commerce strategy. Ford Motor Credit Company, the automaker’s financial services arm, would process digital payments in markets across North America and Europe using Stripe’s technology.
• In May 2022, General Motors announced that it would pay $2.1 billion for SoftBank’s equity stake in its majority-owned driverless vehicle company, which is expected to boost the in-vehicle payments market.
• In September 2021, Honda Motor Co., Ltd. and Google announced their partnership in which the two companies had agreed to integrate Google’s in-vehicle connected service into an all-new model that would go for sale in North America by the end of 2022, boosting the global in-vehicle payments market.

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Competitive Landscape

Major Global in-vehicle payments market manufacturers are undertaking a variety of strategic efforts to gain market share.

• The following are some key highlights in terms of major global in-vehicle payments market manufacturers:
• BMW Group, Ford Motor Company, General Motors, HARMAN International, and Shell plc are some leading players globally.
• P97 Networks, Sirius XM Holdings Inc., and Sheeva.AI are some emerging companies.
• Ramp, Brex, Numadic Ltd., and Lynk are some of the key start-ups in the ecosystem.
• Partnerships, collaborations, and joint ventures have been the most preferred strategies in recent years.
• Product developments and mergers and acquisitions are the other strategies being implemented.