Green Gram Powder – Outlook

Green grams are annual regime crops, round and small in structure with a sweet taste and soft texture. It is native to India and also highly produced in India compared to the other parts of the world. The powdery version of this gram is known as green gram powder which has different uses mainly in the beauty industry.

Green Gram Powder is one of the oldest home remedies of the Indian subcontinent, especially in the southern part of the country. In recent times, green gram powder has seen some surge in demand as more and more people are getting informed about the beauty of it as the population is integrating with each other, resulting in an increase in the number of companies of this product. Its market is expected to grow because of its natural effects and no or least side effects in the coming future.

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Green Gram Powder Market – Dynamics

Demand for organic products in the beauty industry will accelerate the consumption of green gram powder-based products. The sudden demand for skincare products has increased drastically and mainly because of the social media presence. A lot of natural products had made their way into the beauty industry and it is going to grow only in the coming times. Organic skincare products are in huge demand as these are natural with very low risks and side effects. Green gram powder has highly potent beauty ingredients packed with cell rejuvenating vitamins and enzymes which help to soothe dry skin and also lock the moisture. Owing to self-conscious youth and also increasing awareness towards green gram powder benefits, its demand is going grow highly in not Indian sub-continent but also around the globe.

Hair fall problem among young men can accelerate the demand for green gram powder-based hair products. In recent times, the average age of hair loss among men has significantly decreased. Green gram powder has essential fats, vitamins, and minerals which reduces hair breakage. So, one of the hair products can be made targeting young boys for preventing them from experiencing early age hair loss. Green gram powder specifically has strong vitamin C and antioxidants present in it, which can also reverse the hair-fall problem.

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Opportunities for key players

Most of the companies working on it are basically from the southern part of India and it is readily available there. Nirapara, Organic Tattva, Zaika, ARASI are some of players in the market. The key companies are continuously trying to expand their market by offering their products on the online retail market. They continuously catering to the demand for organic green gram powder.

Green Gram Powder – Segmentation

Based on the end-use, green gram powder is just segmented as:

Food Industry
Cosmetic & Personal Care Industry
Skincare
Haircare

Based on the Distribution channel, the green gram powder is segmented as:

Business to Business
Business to Consumer
Online Retail
Hypermarkets/Supermarket
Convenience Stores

Based on Region, the green gram powder is segmented as:

South Asia
East Asia
Africa

Green Gram Powder – Key Players

There are a lot of companies in green gram powder manufacturing, most of them are regional or have a limited circle. But key Players like Nirmal Ayurvedic Products, Neo Products, Tata Sampann, Kayamantra, Samdan Products, Grace Pharma, Kalans Food India, Kerala Naturals, Foodherbs, Oziva, Green Tree Herbs, Printhstana Foods, Sri Tattva, Mirchimints,  Iooms&weaves and others are expanding their presence on the map.

Green Gram Powder – Regional Presence

India is the biggest market of green gram powder when compared globally and it’s going to get only bigger in upcoming years. Green Gram Powder is a very old age home remedy in India and with the growing awareness among youths, it’s only going to get stronger. Even in India, green gram powder density is more in the southern part of the country compared to the northern part. Kerala, Tamil Nadu, Maharashtra are the states most responsible for the bulk of the manufacturing and consumption of green gram powder. The demand for green gram powder has got doubled in the last 3-4 years due to the increase in the urban population and also with the increasing awareness among the people of the northern part of India too.

Apart from India, Sri Lanka, Pakistan, Myanmar, Bangladesh, Kenya, Nigeria and some more parts of Africa also uses green gram powder and the demand is increasing at almost the same rate with that of India.In USA, Latin America and Some parts of Europe also, the demands is increasing mainly because of the presence of higher number of Indian subcontinental population.

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Covid-19 Impact on Green Gram Powder Market

The physical presence of green gram powder in North India was already very little. Most of the purchase was and is still happens online. So, the market was not much affected for the manufacturers in this region and is more or less the same post-covid-19 scenario. Manufacturers market was little affected in south India during the early time of the covid-19 period as most of the people used to purchase in offline mode but was soon got rectified after one month as people started buying green gram powder online. Production of Green Gram Powder was also was not much harnessed as the demand for it was not too high and the stock was optimal. But during the latter stage of the covid-19 period, the sale increased but production didn’t. So like any other industry, the Green Gram Powder industry suffered heavily for almost half a year.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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