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As the name suggests, whenever marketing is done by digital means it is referred to as digital marketing. Digital marketing is a very broad topic and has several spectrums under it. Starting from pop-up ads on the internet to Google Adsense, every such thing falls under the category of digital marketing.

History of Digital Marketing:

Digital marketing has been there for almost 4 decades now. Following is a brief timeline on the world of digital marketing:

 1990: The term…