Every plan that needs to be executed requires a framework and a schedule for it to become successful. There are many goals and objectives that companies plan on achieving, but they have to set a target for their achievements. Without a fixed aim, nothing can be made, and specific methods have to be put to use for obtaining success.

A corporate affairs strategy is associated with plans and deadlines for solving problems, which include issues that are detached from business. It should not only focus on the market for buyers and stakeholders but also the government, regulators, NGOs, and the media. With the entry of the internet and other social media platforms, firms cannot keep any issues that they face under wraps. It gets highlighted on news channels, social media and other forms of publishing.

The importance of a non-market strategy
Companies are exposed to many issues like regulatory compliance issues, reputation damage, and others. They learn how to identify them and also anticipate the degree of discomfort caused by public objections on specific matters.

There are three aspects to a non-market strategy, namely:

1. Framing and communication about the issue
2. Dealing with the issue by taking help from the court, media, etc.
3. Deciding on the alliances that should be involved

What to look for in online reputation management?
With the rise in social media and third-party review websites, companies and businesses have to maintain an excellent online reputation of themselves. Some of the responsibilities involved in online reputation management include:

1. Evaluation of a brand’s online reputation
2. Removal or suppression of harmful content
3. Protection of corporate reputations

Many reputation management consultants advise companies on how to protect and restore their brand image in the industry.
The qualities of online reputation management firms include:

• Strategies: 

Consider the firm’s credibility of strategies. They control organic digital marketing channels to improve the online reputation of the brand. For example, an honest approach is a long-term plan that replaces negative publicity with a solid content strategy through quality content, SEO, etc.

• Transparency: 

Observe how transparent an ORM provider is about its practices. Does the firm promise results? How will it achieve them? Be aware of everything that the consultant does to improve and maintain the reputation. Some firms are not open and honest, and that may be a warning sign about the types of services and approach towards the online reputation of their clients.

• Communication:

Consider the frequency of communication and ease of understanding the services that the reputation firm provides. Try to find a company that makes things easy to understand and communicates with its customers.