PPC is a paid marketing strategy to reach out to prospective clients on popular search engines and social media platforms such as Facebook, Twitter and YouTube. PPC experts determine their target audience through their interest, behavior, location and demographic interest. In PPC campaign, advertisers only pay to the search engines whenever a user clicks on their ads. PPC experts target the most popular keywords for your online business at a moderate price and allocate budget to the campaign as per their performance. In a nutshell,PPC advertising services in India will deliver a better return on Ad Spend (RoAS).