There are several different factors that may influence the overall performance of your website when it comes to SEO. Your Shopify store may look nice and function well enough, but Google is getting picky and wants only the cream to rise to the top. Are you taking the necessary measures now to ensure that your website climbs up in the rankings, or are you leaving everything to chance?

Professional Shopify designers may be able to give your store a boost on multiple fronts, as design plays such a crucial role in user experience and the functionality of a store. Google and the rest of the search engines look carefully at user engagement and satisfaction now, as these have become giant ranking factors in SEO.

You simply can’t ignore user experience and the design of your Shopify website if you intend on succeeding at the eCommerce game. If you want to get the most out of Shopify and start getting more organic traffic, you may have to consider a site redesign.

Does Design Matter That Much?
We’ve come a long way since the term “web design” consisted primarily of how a website looked as opposed to anything else. Now design implies a wide range of features that are integral to the functioning of your website from an SEO and user experience standpoint. You can no longer separate functionality and aesthetics because users rely on certain design elements to lead them through your site and help them make their purchase decisions.

Design also plays an important role in the perception of your website. A shoddy-looking website doesn’t exactly instill confidence and will likely impact your conversion rate. You can’t expect users to want to make purchases on a website that looks like it hasn’t been updated much since 2014. As web design trends change, users are expecting more out of the websites that they visit.

You have to consider that for many online shoppers, anything that isn’t Amazon or eBay is a massive risk. You have to take the time to make sure your users feel comfortable making a purchase on your site in the first place. While Shopify does have plenty of beautiful standard templates to choose from, many of these will appear “empty” and unprofessional if you don’t flesh them out with certain elements, such as invigorating copy, mega-menus, and attractive design elements.

Shopify Designers That Will Help to Elevate Your Store
If you really want to improve the performance of your online store and make it appear more professional in the eyes of your customers, it’s crucial that you actually take the right steps to put everything in motion. Shopify designers have the ability to transform the functionality and look of your website so that you can step into the big leagues and start chasing after those top spots in Google.

For superior quality eCommerce store designs that will help improve both your SEO and overall user experience, you want to get in touch with 1Digital®. They are experts when it comes to crafting beautiful online stores that perform well and look the part.

If success online is what you’re after and you want to make sure your Shopify store is able to rise to the top, there’s no room for lackluster designs or poorly optimized pages and products. You need to get in touch with 1Digital® so their eCommerce design experts can help breathe new life into your website and make sure that you are doing everything necessary to please the search engines and get that traffic you need.