Developing an online store is no easy feat, given the number of different points you have to consider if you want to create an engaging and useful experience for your customers. Shopify offers store owners many out-of-the-box features and templates that simplify the process of building an online business, but if you really want to make full use of the platform, you may have to invest in some professional web design from a knowledgable eCommerce agency.

Shopify website design may be critical to the overall success and functioning of your online store. While templates and pre-packaged features and plugins offer solutions on the outset, they can’t by definition solve the myriad problems that pop up during the course of building a website.

Here are just a few of the finer points that you can’t afford to ignore if you want your store to succeed.

Build a Navigation That Truly Helps Your Customers
Your navigation should not simply be an array of haphazard menus. If you want your eCommerce website to function at a professional level and help your traffic to convert, you need a customized streamlined menu that informs and guides.

Too many websites fail in this department, offering very basic menus that are not intuitive and don’t do much to encourage a sale. An expertly designed mega menu, on the hand, will not only help your Shopify store look incredible but will actually help your users find what they are looking for with minimal hassle.

Make Sure Your Products Stand Out
What good is a theme or plugin if it doesn’t help your products stand out in the eyes of your users? Each one of your product pages should serve as a sales page unto itself, with informative content, product details, high-quality photos, and more.

The content is important here but so is the overall layout as well. You want a product page that fully engages your audience and gives them a reason to click that “Add to Cart” button. Never assume that a plain template button and a stock photo will be enough to entice your visitors. High-quality Shopify website design could help transform each one of your product pages into a mini sales funnel.

Don’t Leave Your SEO to Chance
The last point you want to keep in mind during the course of building your online store is to always keep SEO in mind. Each phase of the design process should keep SEO in mind, and unless you are an expert in this area you may be wind up missing a few important elements.

If you really want to make sure you are building an impactful Shopify website that has a chance of ranking on Google and pulling in loads of optimized traffic, you want to invest in quality Shopify website design services from an eCommerce agency such as 1Digital®. Get in touch with their team of Shopify professionals by calling them at 888.982.8269 and let them take care of all aspects of your online store.