There are many valid avenues of digital marketing at the moment. Between SEO, PPC, and all of the other advertising and marketing tactics out there, it’s hard to know what to pursue or where to begin. However, if you are serious about building your brand and getting more sales in the process, you might want to consider Facebook advertising services.

What is Facebook Advertising and Does it Really Work?

Advertise on social media? Do people really make money doing this?
The answer to that question is an emphatic “yes!” Social media marketing is actually one of the most powerful forms of advertising for eCommerce stores. Unless you are in a restricted industry such as health supplements or firearms, Facebook advertising presents a world of opportunities for your business.

What’s unique and powerful about these services is that you can use them to make money by selling your products, while building a community around your brand at the same time. Facebook has over two billion active users all around the world, and through sophisticated targeting, you can drill down and connect with the exact audience you want that will be receptive to your offers and message.

Not only can an attractive Facebook ad pull in customers to your website, you can actually grow your Facebook page with this method. An ad that is well-made and not annoying or intrusive will encourage likes and comments on the post itself, and will also help you generate likes for your actual brand page. This is how you strengthen and expand your brand, by carefully harnessing the features that Facebook offers, and taking advantage of the fact that Facebook has a massive global reach.

Professional Facebook Advertising Services Make a Difference
It’s not a good idea to try and run your own Facebook ads however. Like any form of PPC marketing, it’s all too easy to create a campaign and promote a post by throwing money at it, only to have it produce lackluster results. You need that professional insight when it comes to targeting, as well as the right design conventions that are based on real-world data points. This will help you create attractive ads that convert and show your brand in a favorable light rather than just “another brand” that is out for money on social media.

This distinction is important, but is hard to forge without an adept eCommerce marketing team. If you want to truly utilize the full power of Facebook as a platform, you will want to call upon the help of a veteran eCommerce marketing agency like Genius eCommerce®.

The skilled marketing gurus over at Genius eCommerce® help eCommerce businesses just like yours grow their businesses through smart strategies based on experience and data. From SEO to social media marketing, and everything in between, they are the kind of agency you want heading your advertising efforts. If Facebook advertising services are something your business needs, get in contact with the team at Genius eCommerce® today and you will be in good hands.