Refrigeration appliances volume sales in Germany declined in the three years prior to 2020, mainly due to maturity. The COVID-19 pandemic had a mixed impact on the category’s performance, but the net result was that the rate of volume decline slowed slightly as compared to 2019. On the one hand, households facing more financial uncertainty tightened their belts and postponed making big-ticket purchases, including replacement purchases of refrigeration appliances. On the other hand, broader uncer...
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Euromonitor International's Refrigeration Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.
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Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
Refrigeration Appliances in Germany
Euromonitor International
February 2021
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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Stockpiling behaviour by consumers provides modest boost to demand
Fridge freezers shows the most resilient performance in volume terms
German companies benefit from local production while Asian names push on pricing
RECOVERY AND OPPORTUNITIES
Lockdown purchases likely to temper demand in the short term
Smart refrigeration appliances retain strong growth potential
CHART 1 Home screen of Bosch’s app
Trend towards fresh food should aid recovery and stimulate innovation
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 2 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freezers by Format: % Volume 2015-2020
Table 6 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 7 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 10 Sales of Fridges by Volume Capacity: % Volume 2015-2020
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