If you use are used to browsing the internet, or use Google to search things a lot, chances are high that you might have heard of SEO or Search Engine Optimization. Having a good understanding of this concept and using it in your business effectively can not only increase the traffic of your website but can also lead to an increase in sales or a better reputation. But what is it, and why is it so relevant in the field of marketing today?
What is SEO?
SEO or Search Engine Optimization is the process to improve or increase the visibility of your website for relevant searches. It is very much different from paid or sponsored ads that appear on the top when you search for something. People are more likely to trust links that are organically generated and are also more likely to click on them, as compared to the ones that are sponsored or paid for. Over the years, with the advent of the internet and the growing increase in online shopping, the relevance of SEO for brands and their websites has risen substantially.
How does it work?
In the simplest words, the way SEO works is that the available search engines on the internet use bots to crawl pages available on the internet and visit one website to another. They gather information about these pages and tend to put them in an index. By using algorithms and analyzing the given index based upon many factors, the order of where one website will appear when someone searches the subject is determined.
Significance
Brand Awareness
One of the most important things that SEO can do is make customers aware about the brand. For example, if a customer is looking to buy medicines; when he searches on the web for it, he is likely to look at the top-most results, and if your brand appears on the first page, and especially in the first five organically generated leads, chances are high that he will remember the brand and will become aware of it.
Better Positioning
Another advantage of SEO is that it can alter the way the brand is positioned over time. People trust the organically generated links more than the sponsored ones. When a brand appears on the top of the search results, people are more likely to see the brand as a brand that they can trust and buy from. It often happens subconsciously and can help the brand to be seen as an authoritative figure. Being the best PR agency in Delhi, we put SEO to the best possible use for our clients, knowing its advantages.
Higher Traffic
As discussed before, one of the most important ways SEO can help a business is by increasing the traffic to your website. People usually click on the links that appear high on the list and are organic. This means higher traffic, higher visibility, and also a higher chance that people buy from your website. Hence, SEO can help in a better performance of the business too!
Better Customer Experience
When a brand is working on SEO, they spend an ample amount of time generating good content, and trying to make the customer experience more smooth and better. They try to understand what the customer really wants and try to implement those things in their sites. This results in a better overall experience, and also a lower bounce rate, which can again benefit the brand and their performance.
To conclude, SEO is vital in a world where a lot of the customer base uses online shopping regularly, or largely uses search engines. Using Best SEO Agency well can not only increase traffic but also help in better overall performance and positioning for the brand. Hence, for businesses today, it is vital to invest their time and money in this and to not underestimate the power of this tool in today’s highly digital landscape.

Source:- https://twenty7inc.in/a-brief-understanding-of-seo-and-its-signific...