Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience and knowledge in their field. But there are certain techniques which help them improve their organisation's Public Relations in a faster yet effective and efficient manner. Today, we will have a look at some of the secret techniques which will help an organisation or the Public Relations officer to improve PR.

1. Social media
In today's digital era where everything is online, social media acts as a great medium to provide a platform for showcasing one's brand and grab customer's attention. It could be any social media like Instagram, Facebook, Twitter. Social media can help you decide upon whether to launch or not launch a specific product. An organisation can react accordingly. If customers are responding positively and appreciating the idea then it is a sign to further promote and launch that product. But if not then maybe it needs some alterations and then could be launched in the market. Also, social media is run by influencers and content creators. One can simply contact any of the renowned influencers, pay them and ask them to be their brand's digital ambassador.

2. Customer service
Public relation is all about the relationships an organisation shares with the public. So it is a must for an organisation to take care of their ultimate customers. Customer service is one such strategy to strengthen customer's trust and loyalty. One must always keep in mind that negative reviews and feedback spread like a forest fire in this digital age. Likewise, with the help of social media, it spreads faster than positive news. So, keeping a check on your customer's reviews and feedback will help you save any future loss or backdrop.

3. Sustainable practices
In today's time when everyone is literate and well aware of the present scenario, it has become important to take care of the nature and environment people are living in. And with respect to that people are increasingly getting curious and supportive about sustainable practices and organisations performing sustainable practices. And due to that brands and various business organisations are trying their best to indulge in sustainable practices and attract more and genuine customers. This will not only benefit you with regards to customers but will also help you economically and financially.

4. Know your audience
Knowing your audience is very important for an organisation. It helps to understand your audience in a better and crystal clear manner. It may happen sometimes that some of your audience could be reached through social media while some by press media and some by events. So knowing and segmenting your audience accordingly will help to benefit you and your business organisation in the longer run.
This will help to improve an organisation's Public Relations for further years.

5. Think like your Audience
For any business organisation, their customer is their only God. Any business organisation when starting their business must keep a regular check on their customers, their likes and dislikes, their demands, etc. These things ensure that there is no future loss. Staying up to date with ongoing trends and likes of customers will boost up the sale initially incorporating a good revenue. So think like your audience and act accordingly. This one secret can act as a very big lifesaver for one's business.

6. Hold events
As I said earlier, knowing and segmenting the audience must be one of the top priorities of a business organisation. Once you know your audience well, you can easily figure out which customers will be more likely to attend an Instagram live and who among them are likely to travel offline and participate in events. And once you know that, you can hold attractive and informative events keeping such audiences in mind.

• Conclusion
In conclusion, I think public relation is not that difficult neither it has any hard and fast rule which will bear you results overnight. Whereas it is a wholesome marketing strategy, which includes a lot of hardwork and dedication. But there are certain secret techniques which if implied could help a business organisation to improve their Public Relations.

Source:- https://twenty7inc.in/apply-these-six-secret-techniques-to-improve-...