Offering customer satisfaction has become the biggest goal for every business in today's time. To offer the best customer services, businesses must opt for the best platform to stay connected with their customers. Texting is a far easier way to stay connected with the targeted audiences. It can be either through SMS or WhatsApp. The text message open rate is 98%, therefore it is the best medium that can be adopted by the businesses to connect with their targeted audience, inform them about the products or services, or even about the offers. Out of both the texting mediums, Whatsapp business API wins over the SMS API in terms of cost, user interface and customer preference. With more than 1.5 billion active users, Whatsapp is the most popular messaging application. It only requires the customer to have an active internet connection in their smartphone. Whatsapp has become the most preferred channel of communication because of the following reasons:

The application can be easily downloaded.
On Whatsapp, you can send multiple messages, pictures, files, documents, audios, videos, etc.
You can check whether the message has been sent or read by the other person.
You can check the active hours of the person and can update the bio and profile picture so that your contacts have an idea about with whom they are having a conversation.

Scroll down to know more about both SMS and Whatsapp marketing.

SMS Marketing

Businesses use SMS to market their products and services, promote the offers, alert targeted customers about the discounts and notify the customers about the credits in their account. This kind of marketing is convenient and cheaper than calling. With just a few clicks, you can send messages to thousands of people simultaneously without any delay. In addition, businesses can use bulk SMS API to send promotional content, remind the customer of appointments, send customers business latest updates, and many more.

Advantages of SMS Marketing:

Since everyone in today's time owns a phone, it becomes easy for businesses to reach out to large numbers of customers and thus increase engagement.
It is better than email marketing because emails usually have large content, making customers lose their interest in knowing about the company.
It helps businesses to convey the offers to their customers.
You can send real-time updates with SMS API.

SMS VS Whatsapp

With the advancement of technology and digitalisation, businesses have shifted their preference from bulk SMS API to Whatsapp business API. Whatsapp offers various integrations that make it easy and highly effective for businesses to use it. It helps to generate three times more traffic for the business as compared to SMS API. After the success and high demand of Whatsapp, Whatsapp has recently launched its by-products which includes Whatsapp business and Whatsapp business API. With this, you can easily message your customers and can respond to their queries effectively. The businesses can converse with their customers for 24*7 hours without any delay.

Benefits of Whatsapp Business:

With Whatsapp API, you can set pre-decided messages to send to your customers.
You can also set away from the greetings and schedule them for the first interactions or while the business hours are over.
With Whatsapp, you can keep the interaction alive for 24*7 hours by responding to customers' queries on time.
You can even select the customers to whom you want to send the selective messages to.
The cost of sending messages via Whatsapp is way much cheaper than that of text messages.
You can easily share files and pictures and can receive them from customers as well.
Whatsapp has end-to-end encryption, making it much safer and secure.

mTalkz is a well known bulk SMS service provider. It has more than 1000 international carrier connections that help to ensure that you can scale up your business. Furthermore, the mTalkz team offer services for 24*7 hours so that even the smallest problems of their clients are addressed at the right time. For Whatsapp business API and SMS API Integration services, visit the mTalkz website!