Also, since these are contextually good links, your own site will rank better on Google. Irina Kvashali of amoCRM explained how she gets guest blogging to work for her company in the form of a swap—an exchange of articles between different platforms to boost referral traffic. Even when citing your secondary sources, having a curated list of industry statistics that are clear and to the point does the job. These posts act as resource pages for both searchers and content creators.

But just remember, if you want link building to be an effective strategy… The links you build need to be natural and high in quality. This means the referring sites need to have high authority and are relevant to your page. User-generated content such as blog and forum comments with links can drive valuable referral traffic if it's well-thought-out and pertains to the discussion of the post on the blog.

All that’s left to do is to reach out to them, pitch your topics, and get your first guest post published. This isn’t good, because we don’t want to contact the same sites multiple times. What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox.

The moving man method is all about utilizing the opportunity created thereafter. Keep a mild tone and talk about getting mentions on their blog, the rest is self-explanatory. Now, don’t ask them upfront about giving a link/review, which will then violate Google’s Webmaster Guidelines. There’s a simple trick here, offer your product to bloggers and in return ask them for reviews. If you’re charging a particular fee for the product, waive it off for the blogger and they’ll happily to the rest.

Should you find this to be the reason for the link loss, see if there’s an appropriate place for your link in the new content. If so, reach out and kindly suggest that they add the link back. But what if, say, you’re Airbnb, and someone links to your homepage in a blog post where they talk about their trip to London.

As part of the link building strategy, guest posting serves as a means to increase the visibility of your website on someone’s blog by placing a link how to scale link building outreach on it. The links may be placed either in the text body or in the “About the Author” section with a No-Follow attribute, provided the blog owner allows you to do this. In turn, you can place a link on your website to that blog, so the blogger increases their blog’s visibility as well.

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or just become less relevant as time goes by. That means you have to continue to find new backlink opportunities to keep your search ranking high. Some bloggers quoted us around $30-$50, whereas others quoted THOUSANDS.