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重回市場短短四年，fautry鞋子 就有了不俗的業績表現。公開信息顯示，截至2024年3月的財政年內，Autry品牌實現營收1.14億歐元（約合8.92億元人民幣），稅前息前折舊前攤銷前利潤爲3400萬歐元（約合2.66億元人民幣），較2022年的2600萬歐元同比上漲30.7%。 Roberta Benaglia認爲，Autry品牌“曾經是一個擁有豐富品牌遺産的’睡美人’，但憑借一個真誠的願…
Posted by nick on June 1, 2024 at 6:07am 0 Comments 0 Likes
重回市場短短四年，fautry鞋子 就有了不俗的業績表現。公開信息顯示，截至2024年3月的財政年內，Autry品牌實現營收1.14億歐元（約合8.92億元人民幣），稅前息前折舊前攤銷前利潤爲3400萬歐元（約合2.66億元人民幣），較2022年的2600萬歐元同比上漲30.7%。
Roberta Benaglia認爲，Autry品牌“曾經是一個擁有豐富品牌遺産的’睡美人’，但憑借一個真誠的願景它得以複興。它的複興歸功于一個審慎而強大的精選分銷網絡。”這實際上指的是Autry品牌這幾年的渠道策略：通過在歐洲和美國一些知名買手店高端百貨商場鋪貨，例如Nordstrom、Saks、老佛爺百貨（Galeries Lafayette）以及薩瑪麗丹百貨（La Samaritaine）等，被時尚愛好者看到其全新的産品線。通過社交媒體營銷，借助流量明星的影響力，成功種草歐美韓主要市場的消費者。
這一策略的成果執行有賴于… Continue
Roberta Benaglia認爲，Autry品牌“曾經是一個擁有豐富品牌遺産的’睡美人’，但憑借一個真誠的願景它得以複興。它的複興歸功于一個審慎而強大的精選分銷網絡。”這實際上指的是Autry品牌這幾年的渠道策略：通過在歐洲和美國一些知名買手店高端百貨商場鋪貨，例如Nordstrom、Saks、老佛爺百貨（Galeries Lafayette）以及薩瑪麗丹百貨（La Samaritaine）等，被時尚愛好者看到其全新的産品線。通過社交媒體營銷，借助流量明星的影響力，成功種草歐美韓主要市場的消費者。
這一策略的成果執行有賴于… Continue
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