Advertising on television and radio during the hours when most people are working just to make ends meet is very limiting in scope. You have to advertise during prime time, when everyone gets off work. Many people have to make their money come from other sources and the advertising dollars are a major drain on their budget. Television and radio ads are very expensive and can be bypassed in order to save money. In addition, consumers tend to get into an early season of the television or radio…

The digital marketing gap is quite real now. In the next two years, there will likely be 150,000 new digital jobs created and still not enough professionals to fill those. Here is another secret: you can teach yourself those digital marketing techniques for free with the help of video courses, e-books, online tutorials and other resources at your disposal. Let me repeat that. You don t have to spend a fortune to learn these digital marketing techniques. In fact, for most people who are ready…