It's like a concert pianist playing to an empty space if video material doesn't have closed captions (CC). You've put in a lot of effort into making an impressive video, but you're not reaching your intended audience. It's no longer a choice to build captioned content in today's hyper-connected world. People all over the world are actively interacting with content,…

If you only had one excuse to create video content for your company or brand, let it be this: search engine optimization. Not only is SEO the bedrock of your entire online marketing strategy, but it's also been proven to boost the bottom line by increasing engagement, sales, and (ultimately) revenue. Video collateral has a far bigger effect on SEO than many people…

The current COVID-19 pandemic has thrown company operations into disarray. Many staff will continue to operate remotely or in a hybrid environment for most of next year, as more goods and services have moved online. Months of diverse consumer responses to COVID-19 have provided us with some insights into the marketing patterns that are working in this new normal and…

Video has been called one of the most significant marketing trends, and it isn't going anywhere anytime soon, according to experts. Video isn't just a passing fad in content marketing; it's now a necessary component of many businesses' marketing strategies. To put it another way, video walked into content marketing, took off its shoes, and settled down. It's also…

Making a comprehensive video with a compelling narrative doesn’t have to be twisted. It doesn’t mean what your video is striving to market; or if you employ animated video, whiteboard, motion graphics, or live-action, the public is always the same — your prospects and clients. To assist you to demystify video creation, we’re working to outline the components of a…

With videos growing increasingly familiar in marketing policies, there are two major hurdles that every business encounters. You not only want to try and grasp your viewer’s video attention measure but also efficiently prompt them to take the coveted action by the outcome of the video. Brands from all over the globe use various types of videos to join with their…

Engaging public, branding, building belief, increasing client support and posting on social media. These are but a few of the numerous, so many things all marketers do for one sole purpose – to produce more leads. It’s necessary, businesses need to do more selling to stay forward in the race. A swift Google search will confer you a newfound admiration for explainer…

The development of technology has impacted all the sectors, including the cinema, also known as the entertainment sector. Out of all the ways, the inclusion of 3D is one among them. It is basically the act of enhancing the illusion of depth perception, thus adding a third dimension by projecting a video with flat characters such that they come to life. Earlier films…

Corporate videos are great tool businesses throughout the world frequently use to reach customers, enhance sales, engage workers, and more. In this article, you’ll read about the various types of corporate videos and how to utilize them to improve your business. If your business isn’t using corporate clips as a core element of your business policy, you’re going to…

Content serialization includes taking one subject or topic and converting it into multiple scantier chunks or sections, so you form a series based on one concept.

Let’s take a look at why it works and how it can benefit your brand.

1. Serialized content builds anticipation

Once your existing audience has tasted one installment of your content, they’ll…