Technology has triggered the most significant change in the banking sector in hundreds of years, transforming the way that banks connect with customers and even with each other. Change is happening in established retail banks prompted by the challenge from fast, focused digital new entrants.

You must have heard the word “digital banking”.

Remarkably, most people have a different say on digital banking. There is a lot more than digital banking has to offer.

Digital…

Using various forms of market segmentation, you can target consumers based on specific features, develop more productive marketing strategies, and identify opportunities in your business. 

Market segmentation is the process whereby a target market is divided into smaller, more defined categories. Customers and viewers get segmented into groups that share common characteristics such as demographics, preferences, needs or location. …

Public lobbying and promotion are not just about an advertisement, broadcasting, and making convincing election speeches. This also covers a broader area which focuses on the party's positioning in the electoral market. 

Nearly all political parties and politicians use forms of advertisement or marketing to interact all the time. 

It could be about enhancing the government's image or about a new program that needs branding, educating people about a new policy or even endorsing…