Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates.

But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to its search engine.

Could these updates affect the performance of your landing pages?

Adjusting to these constant changes is about more than just optimizing your content for the SERPs.…

When a website is encrypted with HTTPS it’s said to receive a boost in search rankings over HTTP sites.

One of the bases for this claim is Google rewards websites that provide a good user experience, and enhanced security is a way to make sites better for users.

This claim also stems from the fact that Google’s Chrome browser displays a warning before users visit non-HTTPS websites. The warning is enough to make even the most non-SEO savvy individual recognize that Google…