Technology has triggered the most significant change in the banking sector in hundreds of years, transforming the way that banks connect with customers and even with each other. Change is happening in established retail banks prompted by the challenge from fast, focused digital new entrants.

You must have heard the word “digital banking”.

Remarkably, most people have a different say on digital banking. There is a lot more than digital banking has to offer.

Digital…

Using various forms of market segmentation, you can target consumers based on specific features, develop more productive marketing strategies, and identify opportunities in your business. 

Market segmentation is the process whereby a target market is divided into smaller, more defined categories. Customers and viewers get segmented into groups that share common characteristics such as demographics, preferences, needs or location. …

Public lobbying and promotion are not just about an advertisement, broadcasting, and making convincing election speeches. This also covers a broader area which focuses on the party's positioning in the electoral market. 

Nearly all political parties and politicians use forms of advertisement or marketing to interact all the time. 

It could be about enhancing the government's image or about a new program that needs branding, educating people about a new policy or even endorsing…

By gathering input from all stakeholders, reputation management firms will support and guide brands to make the required adjustments to the system. 

It is not easy in the current day for everyone to predict a customer's loyalty to a product/brand, mainly because today's consumers are spoilt with choices. We have so many different products to choose from that being loyal to one product/brand is delicate for them. 

Besides, social media sites with options for product reviews are…

A successful reputation management firm should offer in-depth training to ensure that the spokespersons should interact with the media constructively and effectively. 

Studies, as well as experts, note that in times of crisis, corporate houses with effective communication during crises can influence their brand. Some of the essential aspects of a workplace disaster is interacting during a tragedy. Effectively interacting with the internal stakeholders and external stakeholders like…

It is essential to have your reputation on the market. Suppose you are running an online company; your primary responsibility is to make sure that your website does well. When someone is searching for services, they are indeed looking for the best online service provider and user feedback on the service providers. 

Online Reputation Management in Digital Marketing 

Online Reputation Management (ORM) refers to maintaining the credibility of a…