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Posted by Ab12 on May 11, 2024 at 5:09am 0 Comments 0 Likes
Posted by Theresa on May 11, 2024 at 5:06am 0 Comments 0 Likes
Predictive analytics was introduced to banking software just a decade ago. But, its usage was limited to few niches; fraud detection and credit risk evaluation. Over time, marketers comprehended that to win and retain customers this would provide a competitive advantage. Just look at how smartly Facebook predicts ‘News Feeds’ to predict the user interests. Now imagine how unique your customer communication would be if you customize your banking activities through predictive analytics…
ContinueAdded by Damaris Janet on July 4, 2019 at 1:00am — No Comments
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