Brand Names have a greater impact than you think

It is a sad truth, but we have lost the faculty of giving lovely names to things. Names are everything.

Oscar Wilde

It’s obvious that you need to name your startup. It’s less obvious that you might need to rename an established business. Regardless of what stage you’re at, Pencil designs, a web development company and one of the top branding agencies in Egypt, shares with you these steps that should help you find the…