Display advertising is a means of attracting the viewer of a website, social channel platform or other digital mediums to take a particular action. These are often made up of text-based, video, or image advertisements that promote the users to click-through to a landing page & take action (e.g. build a purchase).

Display ads are placed on related third-party websites in the form of banner, image & text ads. Display advertising is one of the most outstanding digital marketing…