You live in a world of social media activity, customer empowerment, and easily accessible and shareable information. Therefore, companies must constantly be aware, vigilant, and empathetic to keep up with that world. You should be aware of any theoretical crisis occurring and empathetic in delivering a response.

Outlining and preparing a plan reduces the response time and improves your approach. The faster you react with crisis communication planning, the better you…

Political campaigns depend on a cohesive campaign strategy and core message to attract potential voters and appeal to the target audience. Whether a candidate runs for a nationwide presidential or local congress campaign, crafting a campaign plan to convey a clear message is essential.

Campaign messaging is the overall image, narrative, and ideology that a political…

The first step involved in making your brand a customer favourite is tracking the online presence and monitoring its reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps.

Corporate reputation campaigns enable brands to be…

Corporate companies’ reputation is very significant during business deals or press conferences. You get recognised because of your business and relations with major stakeholders, opinion business leaders, largest customers, current potential employees, and suppliers. If companies create and protect their identities in the market, they likely receive more customers and preferences than other businesses.

Corporate reputation means the overall quality of your brand’s…

Earlier, people who had a poor experience with a brand usually informed only a few close friends about it. However, the emergence of online communication platforms has changed the way companies manage their reputation. Since it is highly fragile, you need to safeguard it. Social media lets anyone post their reviews and feedback on your products.

Reputation management is the effort for influencing how people perceive the business,…