When it comes to corporate reputation, you may have read several articles that mention how corporate reputation influences customer purchases and sales. But did you know corporate reputation impacts employee acquisition too? Employees look for more than just a decent salary when taking up a job. They desire to work for a company with a stellar reputation that adds to their professional profile.

Most HR professionals and team leaders find it challenging to draw in good talent, given…

Are you planning to contest for the local municipal or state legislature elections? Then here's the ultimate guide you need to create a winning campaign strategy.

Define your goal

When contesting an election, your only goal is to win. But it is necessary to define victory clearly to make it achievable. In political elections, it is a rare scenario that you win every constituency. You need to focus on those constituencies for securing secure a win. List them…

A business crisis is an extreme scenario potentially threatening your company's growth and success. It can happen anytime. Both internal and external reasons can cause them. There is very little you can do to prevent them. However, you can prepare for it. Here is how to do so:

Identify possible crisis threats

All businesses are vulnerable to crisis. The type of crisis you face depends on the business you are into. Identify possible threats to your business. It…

When you speak of corporate affairs in the business sector, people assume it relates to unethical practice. It is understood that a company is favoured either for vested interest or at the cost of the country's taxpayers. However, this is not true.  Corporate affairs, public affairs, or government affairs is a tool to engage the government to promote business interests. It is done by engaging with policymakers and regulators ethically.

If you find yourself struggling to gather the…

When buying a product, what are the factors you consider? The product offering and price are two primary factors you think of. Reputation of the brand is another crucial factor to check. You are a store to buy a mobile phone. It looks great, offers several features, and promises value for money. But will you buy it if the brand is not a renowned one? A bad brand reputation makes its product quality questionable.

If you wish to build customer's trust, increase profit gains, and attract…