Also, since these are contextually good links, your own site will rank better on Google. Irina Kvashali of amoCRM explained how she gets guest blogging to work for her company in the form of a swap—an exchange of articles between different platforms to boost referral traffic. Even when citing your secondary sources, having a curated list of industry statistics that are clear and to the point does the job. These posts act as resource pages for both searchers and content creators.

But…