If you’ve considered adding B2B email marketing services to your marketing mix, there are services to suit each need, even for small business.

Typically, you are dealing with an ‘educated buyer’, that is not to say that your B2C customers are not educated, but the B2B buyer typically understands what the good, service, technology or other item you are…

Product marketing strategy is essentially the marketing plan to get your product to market, underpinned by objectives, budgets and benchmarks.

The product marketing strategy or marketing plan is the what, when, where, why and how you are planning on taking your product to market, underpinned by objectives, budgets and benchmarks.

Back in the day, it was called the 4’P’s of marketing (product, price, place and promotion), then it expanded to 7 (including people, physical…