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Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments 0 Likes
Byredo被稱為「香水界的LV」,它是瑞典斯德哥爾摩的香味屋,名字來源於莎士比亞書中的一個短語「by redolence」,意為氣味甜美的香水。
Byredo由Ben Gorham成立於2006年,他們家的香水去掉繁文縟節,一切從簡,ins冷淡風黑白色調的包裝,別人家品牌用幾十種香料做一款香水,他卻只用幾款(關鍵是賣的還更貴)……Ben Gorham的香水理念是:香氛最迷人之處在於「無形」,卻能喚起人的情緒和情感。因此,每一隻Byredo的香水都充滿了故事。
出生於瑞典的斯德哥爾摩的創始人Ben Gorham,父親是加拿大人,母親則來自印度,他經常自嘲自己是個「門外漢」,沒錯,他一直到27歲的時候都是個籃球運動員,退役之後遇到瑞典著名調香師Pierre Wulff才進入調香界。靠著無與倫比的天賦,天馬行空的創造力,Ben Gorham殺入了競爭激烈並且看中家族傳承的香氛界。…
ContinuePosted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments 0 Likes
「我們的工作無非就是把情感裝瓶,希望人們讀了標籤,指認瓶中以極簡形式展現的情緒,在更深處找到共鳴:熟悉與陌生交錯並陳。」 ─ BYREDO創辦人暨創意總監 Ben Gorham
BYREDO 迷式異泫淡香精是一款無性別香水,反映這個時代動盪的本質,是一款充滿對比又內斂凝聚的香氣,刻畫當下集體心境的嗅覺素描。從英文品名」Mixed Emotions」就可看出它想詮釋的概念,多變又衝突,而這罐香水乍聞之下,開頭有點清涼感,隱約中又有點煙燻味,的確有點難以描述,但到後面卻越來越溫潤,彷彿是度過一切混亂後迎來的豁然開朗。
ContinuePosted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments 0 Likes
BYREDO 于2021年重磅推出全新「迷式異泫淡香精」(Mixed Emotions),將人類內心的多樣複雜情緒,轉化為充滿衝突卻又內斂的全新香氣,輕輕一噴就留下讓人久久不能忘懷的沉穩香氣。
為紀念 Byredo Mixed Emotions 淡香精上市,品牌創辦人Ben Gorham找來曾為蘋果、PRADA等知名品牌拍攝短片的新銳導演Fenn O’Meally合作,以「迷式異泫淡香精」為靈感發想,短片中分別紀錄三位不同角色音樂家、舞者、詩人的自我對話,探索他們各自所處的現實如何反映出經驗的共通性,紀錄他們各自省思自我的時刻,處理內在衝突的方式。
許多香民一直以來被BYREDO 香水所吸引的原因,除了香調外,對於Ben…
ContinuePosted by 台湾潮博 on May 17, 2024 at 10:24pm 0 Comments 0 Likes
Byredo 這個來自歐洲的精緻香氛品牌,總是能將嗅覺與其他感官連結,玩出一些令人耳目一新的樣貌,好比前陣子與知名時尚攝影師鍾靈攜手為自家品牌香水《Byredo 無人之境》,便是將結合明豔大膽的色彩與構圖,以攝影描述香氣的迷人韻味。而今年度的全新創作 —— 亂序綺想奢華香精,則將與原有的夜紗系列五重奏:異夜幽香、夜之女王、寂靜沉夜、菸熅謎情、梵尼古珀 合譜一首「品牌獨特新曲」。
一款屬於黑夜的香氣
2016 年就問世的夜紗系列,這回被重新詮釋。「如果晨起出門會噴上香水,那麼入夜也需要香氣儀式來揭開序幕吧?」Byredo 以此為靈感,將奢華香精的設計概念與「夜」的儀式感連結 ——…
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