A great website should have a great impact on your business. Regrettably the facts show that for many, their sites aren’t doing much at all to help their business. Instead they’ve become just another way to spend the money they have less and less of.

Here are a few things all website owners should know:

• Who are the customers and what do they want?

• Who is the competition?

• What is the website’s purpose?

• What is the website personality and tone of…