The shift from conventional offline marketing mediums towards various digital platforms has become more prominent in these times of a pandemic. There are a lot of reasons why this shift persists. However, the single biggest change here has been how the marketers used the pandemic to build brand value that broadly aligns with the customers’ interests. These reformed digital marketing trends focus better on improving marketing ROI and competing by making more money using the digital medium as…

In this fast-paced world, every business regardless of its size is gearing up to enhance things on the digital marketing front. The arena of digital marketing is huge and incorporates so many things, right from optimizing your business website to rank higher on search engines to boosting your sales and driving revenue. Hence one thing that occupies the central stage in the entire marketing process is the “Content.” As the popular saying goes, “content” is the king and there’s no way in which…